Strategic Design for Health Impact

Cense brings expertise in strategic design, complexity, evaluation, and behavioural science for health systems leaders.

We help health systems leaders and their teams navigate complexity to design high-impact strategies and programs that work in the real world, not just on a project plan.


We bring over 25 years of experience as consultants, designers, academics, and leaders in the health and social impact sector. At Cense, under the leadership of Dr. Cameron Norman, we offer:

Strategic Design and Planning

Strategic design integrates planning human-centredness that works with people, for people, and within the systems you operate. It combines the best of design, behavioural science, systems thinking, and evidence to create plans that are ambitious (and practical), work with complexity (not against it), are designed for use and implementation, and are effective at generating health impact. Our approach helps design a strategy for the world you work in, not just for the boardroom.

Evidence You Can Act On

Our design-driven evaluation approach generates real-time insights that help you course-correct quickly and demonstrate impact. This approach to professional evaluation and impact assessment is designed for learning, growth and innovation, not just accountability. Our Credentialed Evaluation services are designed to provide you with the evidence that you can use to improve, expand, learn, and develop as an organization

Health System Focus

Health is the bottom line. Improved health, wellbeing and the related outcomes are what we support our clients in creating for their patients, communities, partners, and their teams. Health and wellbeing isn’t a byproduct of good services, it’s at the core of the offering. Our systems-thinking approach, combined with leading behavioural science and service design, connects what you do to the health impact you aim to achieve. Whether it’s improving patient outcomes, activating leadership teams, or ecosystem wellbeing, we will anchor your strategy and evaluation in health.


How We Help Our Clients


Explore Our Services

Learn and Listen

Explore our services to learn how we can support your work, and subscribe to our learning resources to stay inspired. Visit our blog and Censemaking for insights on strategic design for innovation and impact. Learn even more by listening to Cense’s profile on the Deep Dive interview.

Deep Dive Podcast Profile of Cense

Our office is located on the ancestral and traditional territory of the Haudenosaunee Confederacy, the Wendat, and the Mississaugas of the New Credit First Nation. We pay our respects to the Elders, past and present, and to future generations who continue to care for this land. We’re committed to supporting Truth and Reconciliation through our actions, advocacy, listening, and understanding.

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