Product and service developers can easily be fooled into thinking all they need to focus on is the moment of engagement with their product. The design method “A Day in the Life” can help us put our potential audience (customer, client, or “user”) into a clearer perspective. A Day in the Life is a simple […]
Design for Living: A Day in the Life Read More »
Systems thinking done broadly allows us to take into consideration the various factors — structures, activities, relationships, interconnections — that can influence our organization, market, and domain of inquiry. One of the fundamental qualities of systems is that they have boundaries. For example, when we consider an organization as a system we need to place
Simple Systems Scoping Read More »
A simple set of questions can help your innovation before you start your project. You can save years of pain and problems and see beyond the fence into the pool of opportunity beyond.
Surfacing Invisible Rules Read More »
Sensemaking is a social process that helps us make sense of data, information, and knowledge in a time of complexity. It’s used often in innovation contexts when we are fitting data to a unique situation. The RSA (the Royal Society for the encouragement of Arts, Manufactures and Commerce) a UK-based charity and think-tank has recently
Sensemaking in Crisis Read More »
In five years, what did we get wrong? This simple question can be a powerful vehicle for understanding the way in which things in the future might — and might not — unfold. Foresight is a complicated process as we are asking to see into a horizon that hasn’t yet taken place. Rather than predict
What Went Wrong? A Question For Futures Insight Read More »
