About Us

Services

Cense Strategic Design Group (Cense Ltd.) is a strategic design firm that supports organizations focused on health services, policy, and innovation. We work with leaders and teams across health services, policy, research, and innovation to navigate complexity and shape systems that truly support wellbeing.

Whether you’re delivering care, promoting public health, building strategy, or driving change, we offer tailored support through strategic advising, research and evaluation, facilitation, and capacity-building.

Our expertise lies in complex, dynamic environments—where multiple priorities, people, and possibilities intersect. We help you connect where you are to where you want to go—and do it in a way that is intentional, adaptive, and impactful.

At Cense, we help you create impact by design.

History

Cense was founded in 2005 as CENSE Research + Design and incorporated in 2015 as Cense Ltd. We began by providing expert consultation on social innovation, evaluation, and strategic design under the leadership of our Principal and President, Cameron Norman, who, with a team of associates, built custom teams required to address our clients’ complex situations. Dr. Norman continues to be involved in scholarship to advance the scientific, technical, and practice work related to design, health, and innovation and regularly and consistently publishes research in leading academic journals as part of our commitment to knowledge development in these sectors.

Values

Our company values:

  1. Curiosity
  2. Health of people and planet.
  3. Creativity in our approach and outcomes
  4. Kindness
  5. Care

Land Acknowledgement

We acknowledge that our work takes place on the traditional territories of the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples, now home to many diverse First Nations, Inuit, and Métis communities. Toronto is covered by Treaty 13 with the Mississaugas of the Credit and the Williams Treaties. We recognize the enduring presence of Indigenous peoples on this land, and we are committed to respectful relationships, learning, and working toward reconciliation across Turtle Island.

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